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A global company

A presence and reach that are truly international

One of the major strengths of our business is our global presence – you’ll find us in countries spread across all parts of the world.

We sell our brands in more than 200 markets worldwide and in 2016 we were market leaders in more than 55 of them.

Our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – cover six continents.

We are a global company proud of our track record of building successful businesses in diverse local markets.

The graphic below highlights the strong contribution each of our regions makes to our annual performance and also shows the geographic spread of our people.

Global map
  • Revenue

    £14,008m*Revenue

    2016

    • Americas

      £3,014m*

      21% share of Group revenue

    • Western Europe

      £3,471m*

      25% share of Group revenue

    • Eastern Europe, Middle East and Africa

      £3,753m*

      27% share of Group revenue

    • Asia-Pacific

      £3,770m*

      27% share of Group revenue

  • Volumes

    665 billionCigarettes sold

    2016

    • Americas

      113 billion

      17% share of Group volume

    • Western Europe

      120 billion

      18% share of Group volume

    • Eastern Europe, Middle East and Africa

      236 billion

      35.5% share of Group volume

    • Asia-Pacific

      196 billion

      29.5% share of Group volume

  • Employees

    52,706Employees**

    2016

    • Americas

      14,691

      28% share of Group employees

    • Western Europe

      13,444

      25.5% share of Group employees

    • Eastern Europe, Middle East and Africa

      11,569

      22% share of Group employees

    • Asia-Pacific

      13,002

      24.5% share of Group employees

*Constant currency (CC) provides the information based on a re-translation, at prior year exchange rates, of the current year information.

**Average number of people employed by the Group during 2016.
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